by Nahlah Abdur-Rahman
11 August 2024
The money will go to the newly created Black Equestrians program and other organizations dedicated to promoting black cowboy culture.
Beyoncé continues to do good with her charity BeyGood. Most recently, the country singer donated $500,000 to black cowboys at the annual Bill Picket Rodeo.
In partnership with the oldest black rodeo association, the check for half a million will benefit the newly created Black Equestrians Program. The initiative supports black riders and ranchers and the culture they uphold, which was further strengthened by the singer's “Cowboy Carter” era.
According to USA Today, BeyGood announced his charitable donation at the Atlanta Rodeo event on August 3. The singer's charitable arm also awarded $25,000 in grants to four different organizations, including SC Black Farmers and The Black Cultural Enlightenment Society/Black Cowboy Festival.
Encouraging black youth to learn about farming, agriculture and horseback riding remains central to these organizations. With new financial support from BeyGood, their programs can reach new heights while continuing to promote black cowboy culture.
Beyoncé's return to her country roots and the role of black people in country music take center stage with her new album. Since the release of “Cowboy Carter” on March 29, the “Texas Hold 'Em” singer has reinvigorated a movement in which black people celebrate their American heritage.
The singer recently wore her red, white and blue cowboy hat in a new commercial for the US team's participation in the 2024 Olympic Games in Paris. With a matching “USA” jersey, the singer wants to support her community and her country.
BeyGood also continues to support black entrepreneurship in many areas, including those that are personally connected to the Grammy winner's background. To celebrate the release of her hair care line Cécred, Beyoncé also distributed scholarships to black-owned hair salons. In addition, she advocated for the education of black hairdressers by awarding scholarships to cosmetology students.
Additionally, BeyGood remains committed to supporting Black entrepreneurs and business owners, as well as providing disaster relief to various communities. For more information on how Beyoncé gives back, visit BeyGood's website.
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