Nikki and Kelli Sumlin, the visionary sibling owners at the helm of Prom Queen Cosmeticshave successfully established their brand as a groundbreaking, Black-owned cosmetics company passionate about meeting the unique and evolving makeup needs of teens.
Prom Queen is a cosmetics brand focused on creating makeup products, especially for teens and tweens. The brand was founded by sister duo Sumlin to address the lack of beauty products for teens and tweens who are just starting to explore the world of makeup. The brand will also place emphasis on catering to the specific makeup preferences and needs of youthful Black consumers.
According to the sisters, this segment of makeup enthusiasts, particularly black teenagers, have been overlooked by existing makeup companies. They are committed to bridging gaps and ensuring these passionate makeup lovers get the attention and products they deserve.
The brand currently offers lip gloss in its collection. However, they hope to offer their target audience an extensive range of makeup and beauty products in the near future. Prom Queen is proud of their 19 unique lip colors. These “glamour glosses” are available in glossy, shimmer and glitter finishes. The sister duo paid particular attention to the packaging of their Glam Gloss collection, keeping in mind the trends in the teen beauty and makeup world. They feature diamond-studded caps for every glamor sparkle, which increases the aesthetic value of the product and makes it unique.
Additionally, Prom Queen also offers an ambassador program on their website. According to this program, any customer can submit their applications to become an ambassador. The goal of this program is to build a community of lovers and give them a sense of belonging and validation. The brand also addresses the concerns of parents seeking support with their teen or tween’s makeup journey.
Given the hugely positive response to the brand launch, Prom Queen’s future undoubtedly looks bright, just like their glam collection.
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Originally reported by Blackbusiness.com