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Today's authors face unprecedented competition. Since self-published authors and indie press are becoming increasingly popular, more and more authors have to find their own way to book successful books and book marketing.
The author's visibility is often left to the authors or their publishers, who are possibly creative and talented writers and publication experts, but have no experience in setting a book audience. Authors and publisher can benefit from the support of an experienced book for publicists or public relations to start an advertising campaign with which media attention is required to become bestselling authors.
While excellent letter is still the basis for book sales, PR has become a critical part of the life cycle of book publications. Publicists can help the authors to concentrate on their strengths of the credibility of the writer, the establishment of book directories or the creation of a memorable author brand – to write convincing content – and to put their work in front of more people such as book bloggers and potential book buyers.
Here we immerse yourself how to check a PR company and set the right one to represent you as an author, to keep an eye on your book and to exceed your book sales.
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Find the right PR company
It is important that the authors take the time to find the right PR company for their needs as a writer. Not all PR companies are immediately built. Some specialize in the needs of entrepreneurs and some focus on actors. As an author, you would like to find a company that understands the special needs of writers and has a firm understanding of the advantages and disadvantages of the literary world.
The authors should speak to their authors and see whether one of them has transfers for PR companies who may specialize in Buch -PR and help the authors to receive media reporting. There can even be companies that specialize in their special genre, and companies with experience with their target group are better equipped to create better campaigns.
Writers should also carry out their Due Diligence in the online research of PR companies. Go beyond the company's website and read reviews and customer statements. See whether the company has case studies that have its successful track record in promoting work, similar to their own showing or helping authors to become influencers and pioneer in the literary industry. It is also important to see whether companies have strong media relationships with sales outlets in their “goal” list.
To check a PR company, you can achieve initial information, such as: B. Data on successful book advertising campaigns, bay tours or authors representatives. Ask PR companies on how you would interview an employee because the relationship will be similar. Ask for media connections and campaign strategies and check whether you have ideas directly to effectively represent your book or work. Ultimately, you would like to find a PR company that takes care of the success of your book as you do.
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Qualities that you have to search for and to avoid red flags to avoid
There are several properties that authors should look for when checking a PR company for a possible attitude. Authors should always prioritize the qualities that correspond to their own goals and their own missions for their work and personal work.
Success balance in book and author promotion is of the greatest importance. If a PR company does not regularly represents authors or does not have a success balance from customers who are authors, it may not be the right company to receive media reporting for your book or to bring your book to the right audience.
An author should also look for a PR company that has a deep knowledge of literary industry and publication. Campaigns are rather successful if the PR company is an expert in the target group for your books and the industry in which you are located or want to build up.
The call of the PR company is also of crucial importance, which is why it is important to read testimonial and reviews during the review process. Find positive feedback from other authors who used this company and also take into account a negative feedback that the company has received from authors who used their services.
Every PR company that you consider as an author should have goals and values that match your own. This orientation will give your publicists a better understanding of their work and promoting them for their target market.
Learn to trust your instincts. If something feels “not” about a certain company or its approach, it may be advisable to consider other options. Red flags that should avoid can include companies that make potential customers unrealistic promises, e.g. B. the guarantee that your book will become a bestseller when you sign your company. A lack of transparency for the costs of the services is another potential problem. PR companies should make it clear how much representation will cost. If the company's communication is bad, this should be seen a reason for concern.
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Make the right choice
With Due Diligence and Heavy Checking, authors can find a PR company that represents them well and helps them to keep an eye on their work. By taking into account the company's experience, industry know-how and the past success, authors can find a company that is a real partner who corresponds to their goals and helps them to have the career as a writer that they have always dreamed of.
The future of publishing can only belong to authors who know how to use PR. Books can be a way to combine people and create community around the world. With talented PR specialists in the corner of an author, new connections can be made, the attention of the media, new audiences are attracted and more people can hear the unique message and stories that the author created.