Intuit MailChimp has announced a number of product improvements, including a completely redesigned popup forms experience, which is now in beta. The new POPUP forms are intended to help marketing specialists effectively address visitors to the site visitors and to be equipped with brand forms for improved lead generation and customer growth. With the function, companies can use adaptable, mobile designs to collect data directly from potential customers and to support personalized marketing strategies.
According to MailChimp, the updated popup forms offer companies a seamless way to advance conversions with eight different offer types, including discounts, free shipping, newsletter registrations, competitions and more. “Marketers are increasingly prioritizing the property of their customer relationships and data, with lead generation has a crucial step towards long-term success,” said Fay Kallel, VP of product and design at Inuit Mailchimp. “Popup forms solve a top pain point for marketers and KMBS, so that you can collect data directly from customers and create a smooth way to record leads, expand their customers and build deeper and more meaningful relationships. The convincing data acquisition forms the basis for how marketer AI can use for more effective personalization, and we make it easier for you to integrate this effective tool into your strategies. “
A revised approach to the lead generation
The new MailChimp popup forms offer unlimited design adjustments and offer access to over 80 complete templates that companies can change in order to meet the brand identity. The forms also include dynamic visitor destinations with custom filters and trigger, seamless data acquisition of zero party for customer profile and opt-in functions of lead generation that can help companies reduce the acquisition costs and to speed up list growth.
New campaign and upcoming improvements
In order to advertise the updated popup forms, Mailchimp started the “Popup Like's It's Hot” campaign. The campaign developed by the internal creative agency of Mailchimp, Wink Creative contains a remix version of a hip-hop track from the early 2000s to emphasize the lightness and effectiveness of pop-up forms.
“It was an exciting challenge to bring this campaign to life about the legendary hip-hop beat of the early 2000s that exceeded our creative limits,” said Jeremy Jones, Executive Creative at Wink Creative. “In cooperation with breakfast for dinner, our team used a mixture of still pictures and emerging AI technologies to produce something really unique. This approach not only increased the flexibility and efficiency in our creative process, but also determined how we launch the MailChimp popup forms – an innovative campaign that inspires marketers about this strong reinvention. “
MailChimp has also announced upcoming improvements to the integration into the Lead -Ads portfolio of Meta. The update enables the automatic synchronization of new leads from the Meta Business Suite – including Facebook, Messenger and Instagram – to Mailchimp. In addition, new functions include a simplified customer journey builder, improved public management with .xlsx Microsoft Excel file imports and access to promo codes in the SMS editor for customers with SMS marketing plans.
Image: Intuit Mailchimp