An activist with worth strategy takes the following step to show round a meals and beverage producer

An activist with value approach takes the next step to turn around a food and beverage manufacturer

A sign outside a TreeHouse Foods-occupied facility in Brantford, Ontario, Canada.

Kristoffer Tripplaar | SIPA USA | AP

Company: TreeHouse Foods Inc. (THS)

TreeHouse Foods Inc. is a manufacturer and distributor of packaged foods and beverages in North America. The company has around 40 production sites in North America and Italy. The product portfolio includes snacks, drinks and products for the preparation of meals, which are available in shelf-stable, chilled, frozen and fresh formats.

Market value: $ 2.8 billion ($ 50.02 per share)

Activist: JANA Partners

Percentage ownership: 7.51%

Average cost: $ 41.68

Activist Comment: JANA pursues a value-oriented and research-intensive approach to investing in public safety in special situations, making use of the transaction, legal and financial background of its clients. JANA has extensive experience as an activist. They use various shareholder tools, including letters, proxy battles, shareholder communications, and lawsuits, to achieve their activist goals. However, they have built a reputation for a “diplomacy first” approach. JANA also works with highly qualified executives who bring specific industry knowledge to the situation and give their arguments credibility.

The company uses activism not just to agitate boards of directors and management, but to implement solid, well-thought-out business strategies that they firmly believe will increase shareholder value.

Barry Rosenstein, managing partner at JANA, calls his activist strategy “V cubed”. The three “Vs” are “(i) Value: You need to buy in at the right price with a margin of safety so that JANA still has a good investment in case the activism doesn’t work. (II) Voices: You Need To Know whether you have the votes before starting a proxy battle; and (iii) different ways to win: You need to have more than one strategy to add to value.

What’s happening:

On January 29, 2021, JANA announced to TreeHouse Foods its intention to nominate three candidates, Meredith Adler (the most senior institutional investor analyst in the food and pharmaceuticals sector for 14 years), John Paul Gainor Jr. (former President and CEO of Dairy Queen) ) and Charles L. Myers (former portfolio manager at Fidelity) for election at the company’s 2021 annual meeting. JANA believes this is an attractive investment opportunity for TreeHouse, almost three years after a major turnaround.

The company has had constructive discussions with TreeHouse’s board of directors and management about ways to resolve the undervaluation and total return of the company’s shareholders, including evaluating a sale of the company, business operations, capital allocation, corporate governance and compensation practices.


JANA has extensive experience in this industry with a successful track record in retail for consumers. Their involvement has resulted in the sale of Pinnacle, PetSmart, Safeway, Whole Foods and the spin-off of the Lamb Weston business from ConAgra. The company knows TreeHouse well as a significant portion of its assets were acquired by ConAgra at the urging of JANA.

JANA partner Scott Ostfeld is currently on ConAgra’s board of directors, but don’t look for ConAgra as a potential acquirer. The company is not interested in private label production, which is why it sold the Ralcorp business to TreeHouse for $ 2.7 billion in 2015, less than three years after the acquisition for $ 5 billion.

TreeHouse is a private label only business that is an area with tremendous worldly tailwind. Private label is cheaper for consumers, more profitable for retailers, and doesn’t have the stigma of yesterday’s generic brands (think Whole Foods 365 or Costco’s Kirkland). As a result, shelf space has moved towards private label, with tremendous growth in the US not close to the penetration rate of Europe.

TreeHouse has been in a comprehensive turnaround program for several years, with the help of which the product portfolio, the go-to-market structure as well as the supply chain and service operations have been significantly improved. However, it’s also a broken stock story in that those operational improvements weren’t reflected in the stock price. As one of the few pure private label manufacturers with no real comps, TreeHouse isn’t a great public company. The option is to sell it to private equity, which has a ton of dry powder and a lot of pressure to do business. In addition, JANA knows most of the potential buyers who have sold many similar companies in the past to companies such as Cerberus, Veritas, BC Partners and Clayton, Dubilier and Rice.

What is TreeHouse worth? In 2018, Post sold a portion of its private label business to Thomas H. Lee Partners for more than ten times EBITDA. A 10-fold multiple would mean that a sale would be executed six times. Similar to Whole Foods, ConAgra and Pinnacle, JANA has once again teamed up with world-class executives to nominate them to the board. While their expertise wouldn’t be as necessary in connection with a sale of the company, they could certainly help evaluate a potential sale and they also have tremendous experience in the public markets so they can help clean up the stock’s history in the meantime .

Ken Squire is the founder and president of 13D Monitor, an institutional shareholder activism research service, and the founder and portfolio manager of the 13D Activist Fund, a mutual fund that invests in a portfolio of 13D activist assets.