Online reviews play a crucial role in business. From local restaurant selections to hair salon decisions to online product purchases, chances are the first thing you read is the company’s online reviews.
According to a recent study, 77% of people read online reviews first.
If you are one of these companies, you can see how your online reputation can make or break your business. So how do you effectively manage your online reputation and Turn more reviews into more sales?
You can get started with this new FREE eBook. Download The Ultimate Guide To Online Reviews and start here:
The Ultimate Guide to Online Reviews
In this new eBook from Birdeye, you’ll learn how to focus on the sites most important to your business, the best way to ask for reviews, how to properly manage them, and more.
Why are online reviews important?
Online reviews are important because they’re the first thing someone sees when they search for your business online – and you only get one chance to make a first impression. What is the first impression people get when your business appears in search results?
If it’s positive, then you seem to be on the right track – keep going. If it’s negative, then you have something to do. You can start with:
- Respond to those reviews in an appropriate manner.
- Start asking for online reviews in an authentic way without the reward of incentives to trade them.
What is experiential marketing?
Effectively managing online reviews starts with properly managing your customers’ experience with your business. Was it good, bad or indifferent?
Experience marketing is about immersing customers in your brand so that their senses are stimulated and they begin to associate positive emotions with your business. That makes them come back for more of that good vibes.
And when people are feeling good, they like to shout it from the rooftops.
Wouldn’t it be great if all of your customers thought so positively about your business that they started telling others about it? Think about it. Negative experiences generate many intense emotions, and it’s those emotions that make people leave a bad online review.
Turn that frown upside down and what have you got?
You have clients who have such strong positive emotions about your business that they take the time to tell others about it.
Feeling pumped up and ready to go?
Yes, tell me more!
More in: Marketing 101