How Can You Create the Perfect Online Presence for Your Business? Experts Spill Secrets

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In 2024, almost every business needs an online presence to be successful. That presence can include a wide range of tools and strategies tailored to each business's specific goals. For ideas on improving your own online presence, check out these tips from members of the small business online community.

Integrate your unique voice into your marketing strategy

Many of today's top digital marketing tips revolve around outsmarting the algorithms of various platforms. But there's one element of your brand that no algorithm can reach – you. Jennifer Hanford of Strella Social Media expands on this idea here. After reading, visit the BizSugar community to see comments from members.

Find the best WordPress page builders

Your website is the foundation of your digital marketing strategy. And WordPress is the most popular platform for building a website today. If you're looking for a page builder to start or improve your website, this WP Webify post by Archit Prajapati offers several top options.

Use web widgets effectively

Web widgets offer even more ways to customize your online home, so how can you use these tools to effectively grow your business? Lisa Sicard shares several strategies in this post from Inspire to Thrive.

Master Image Optimization on Shopify

If you run an eCommerce site, Shopify might be your website platform of choice. And your images can have a huge impact on the success of your store. Learn more about optimizing Shopify images in this Juphy post by Erdi Balcioglu.

Get to know the special features of Semrush

A solid SEO strategy is the key to online success in 2024. And Semrush is one of the top platforms you can use to improve your efforts. For more information, check out this 99signals post by Sandeep Mallya.

Master the basics of search engine optimization

If you're new to SEO, it's helpful to master some basic concepts before diving into specific platforms or strategies. In this post from Scandiweb, Berkay Alp gives a comprehensive SEO guide for beginners.

Meet these technical requirements to achieve a good ranking in Google searches

SEO isn't just about creating quality content and inserting useful keywords. There are also many technical elements to consider. In this Suso post, Deep Shah describes some technical elements you need to master if you want to rank well in Google searches.

Improve web application performance with technical SEO

SEO can also impact the success of web applications. If you want to improve your online presence in this way, check out this Decipher Zone post by Mahipal Nehra for tips.

Create the perfect Instagram business name

If you're using Instagram to launch a new business, you need a name that embodies your brand and resonates well on the platform. There are many factors to consider, which Janice Wald of Mostly Blogging discusses in this post, plus there are plenty of unique examples for inspiration.

Maximize engagement with multistreaming

With so many live streaming options available today, some businesses are using multistreaming, or going live on multiple platforms at the same time. So how can you make the most of this strategy? Ivan Widjaya explores how to maximize engagement in this Noobpreneur post.

If you would like to suggest your favorite small business content for an upcoming community roundup, please send your news tips to: [email protected].

Image: Envato