Restaurant Gets More Business After Kendrick Lamar’s ‘Euphoria’

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Toronto Chinese Restaurant, Kendrick Lamar

by Cedric “BIG CED” Thornton

“I'm at New Ho King eating fried rice with a dipping sauce and a delicious crodie.”

“I'm at New Ho King eating fried rice with dip and a delicious crodie.” This line opened a Chinese restaurant in Toronto with unexpectedly increasing sales in the midst of a hip-hop battle between two heavyweights.

According to City News Everywhere, after Compton recording artist Kendrick Lamar released a surprise dissident record against Toronto superstar Drake, a Chinese restaurant whose name Lamar mentioned in the song not only saw an increase in business but also received more positive reviews on local review sites. The song “Euphoria” has sent the internet into a frenzy as the two hip-hop heavyweights sway back and forth on record.

The owner of New Ho King in Toronto was amazed to learn of the mention of the viral song and capitalized on Lamar's mention. He said ratings are up and the chef will be busy because the rapper included the restaurant in his song.

A customer admitted to visiting the restaurant because of Lamar.

“I came all the way from Arkham just to see this fried rice. Man, Kendrick Lamar, you gotta give K. Dot respect, man. Since he dropped the bowl empty, I thought, “I have to visit this place.”

For those who may have no idea how we got here, Lamar dropped a line on the producer's Metro Boomin song with him and Future a few weeks ago: “Like That.” The song, which shot to No. 1 on Billboard, is a nod to rapper J. Cole putting Lamar and Drake together as the top three emcees (in Drake's song “First Person Shooter,” he says, “We, the Big Three”) ), unexpectedly, Lamar said, “Fuck the big three, n**ga, I'm just big.” This line initiated the beginning of the “beef.”

Initially, J. Cole released a song called “7 Minute Drill” in which he distanced himself from Lamar, but shortly afterwards he removed the song from his album and apologized, saying that it did not fit his spirit. Drake responded by disparaging Lamar on two tracks, “Push Ups” and “Taylor Made Freestyle.” Although the latter was dropped due to an unauthorized AI version of Tupac's voice appearing in the song, Lamar responded with “Euphoria,” which mentions New Ho King.

On May 3, Lamar shocked hip-hop fans everywhere when he released another dissident record, “6:16 in LA,” further destroying his rival.