Snap Inc., the US camera and social media company that develops technology products and services including Snapchat, launched Pixy.
Snapchat launches Pixy, the drone companion that fits in your pocket
Hailed as the “friendly flying camera,” the pocket-sized drone can capture and capture photos while flying around a subject.
The selfie-snapping drone camera flies in four preset trajectories. Without the need for a controller or setup, the camera can hover, orbit, and follow its owner’s lead. The drone lands gently in the user’s palm at the end of its flight.
Popularity of Snapchat
Since launching in 2011, Snapchat has grown into one of the top 15 most used social media companies in the world. With around 319 million daily active users on Snapchat, the instant messaging app offers invaluable marketing opportunities for small businesses.
Loved by younger demographics in particular, Snapchat is a vital social platform for small businesses looking to connect with people under the age of 35.
Giving Snapchat Marketing a Boost
The Pixy Camera was designed to make the Snapchat experience more fun, seamless, and professional. For businesses serious about Snapchat marketing, Snap’s innovative new drone camera could help maximize the engagement and appeal of Snapchat messages.
As Snap writes in its description of the new drone camera, “Pixy is a companion to Snapchat. Videos of flights are transmitted wirelessly and stored in Snapchat Memories. From there, use Snapchat editing tools, lenses, and sounds to customize your shot. With a few taps, you can automatically crop to portrait mode and apply quick smart edits like Hyperspeed, Bounce, Orbit 3D, and Jump Cut. Then share them to Chat, Stories, Spotlight, or any other platform.”
Lightweight and compact
Weighing only 101g and measuring 131.7 x 106 x 16.6mm, the drone camera is lightweight and compact for easy portability. It has 16GB of onboard storage for up to 100 videos or 1,000 still images.
With a lithium-ion battery, Pixy should be able to carry out up to eight separate flights, depending on the selected flight mode and flight duration.
The camera drone is available in the US and France for $299.99.
For small businesses serious about reaping the benefits of Snapchat marketing, the Pixy could indeed be the perfect companion.
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