TORONTO–(BUSINESS WIRE)–20. May 2026–
At its Annual General Meeting today, the Canadian Marketing Association (CMA) announced that Meghan Nameth (President and Owner of Pattern and Path Consulting) is the new Chair of the Board and elected two new senior members as Directors to further diversify the Board.
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Meghan Nameth, President and Owner of Pattern and Path Consulting
Nameth, who previously served as deputy chairman, succeeds Alan Depencier, who will complete his term as chairman. The Board of Directors includes Doug Milne, Chief Marketing and Strategy Officer, IGM Financial, and Sarah Armstrong, General Manager and Country Manager, The Trade Desk Canada. Overall, these appointments represent individuals from a broad spectrum of the marketing industry and bring significant expertise to the Board.
“Doug and Sarah bring extensive marketing leadership experience to our board,” said Meghan Nameth. “I am confident that these directors, along with our board members, will continue to challenge the community to recognize the critical role of marketing in driving Canada’s prosperity and innovation agenda.”
Meghan brings more than 25 years of marketing leadership experience in consumer products, financial services and retail. Under her leadership, she has led brands such as Loblaw Companies, Hudson’s Bay Company, TD Bank, Procter & Gamble and Mars Canada. She has received industry awards from Cannes Lions, CMA Awards, DA&D Pencil and One Show Pencil. She co-founded ShiftUp Coaching to develop marketing talent across the country.
Doug has more than three decades of marketing leadership experience with global brands such as Procter & Gamble, Mars and TD Bank. As a licensed marketer and professional engineer, he has led consumer goods, retail and financial services companies through growth phases. His expertise in business transformation has been recognized with a Silver Effie Award, a Silver Lion at Cannes, a Gold Reggie and Best of the Best at the CMA Awards. He serves on CMA committees, sits on the board of the Alzheimer Society of Canada and is an ICD.D candidate in the Institute of Corporate Directors’ Education Program.
Sarah brings 20 years of senior leadership experience in full-funnel marketing and digital advertising at Amazon Ads, dentsu international and Publicis Media. At Amazon Ads, she was global agency and account leader, leading multinational teams and strategic partnerships with major holding companies and global brands to deliver integrated solutions at scale. She has a proven track record of achieving growth that consistently exceeds industry benchmarks and delivers measurable business results for Fortune 100 brands. Previously, Sarah served as a judge at national industry competitions and brings governance experience, including as a board member at the American Advertising Federation.
The full list of board members for 2026-27 is:
- Meghan Nameth (Chairwoman), President and Owner, Pattern and Path Consulting
- Alan Depencier (Past Chairman), Chief Marketing Officer, Personal and Commercial Banking and Insurance, RBC
- Isaac Adejuwon, CEO and Founder of Metricsflow
- Sarah Armstrong, General Manager and Country Manager, The Trade Desk Canada
- Sophie Deschênes-Hébert, Associate General Counsel, TELUS
- Jeff Greenspoon, Chief Executive Officer Americas, KANTAR
- Susan Irving, Chief Marketing Officer, Kruger Products
- Bilal Jaffery, Head of Data and AI for the Americas, Thoughtworks
- Bryan Kane, CEO of Omnicom Advertising
- Nicky Mezo, Vice President of Marketing, Everyday and Small Business Banking, TD
- Doug Milne, Chief Marketing and Strategy Officer, IGM Financial
- Laura Pearce, Head of Marketing, Google Canada
- Jacqueline Ryan, executive director of the Canadian Olympic Foundation and chief brand and commercial officer of the Canadian Olympic Committee
- Eva Salem, senior vice president, marketing and brand, Canadian Tire
- Evan Wood, Executive Vice President and Chief Strategy Officer, Environics Analytics
“Our newly appointed board members reflect our drive and commitment to serving our community in a way that advances marketing discipline in Canada,” said Esther Benzie, President and CEO of the CMA. “Electing leaders of this caliber across the marketing industry plays a key role in how we present, connect and lead marketers. We look forward to continuing to work together and fulfill our mission.”
About the Canadian Marketing Association
The CMA is the voice of marketing in Canada and our goal is to promote the powerful impact of marketing. We are the catalyst that helps Canada’s marketers succeed today while building the marketing mindset and environment of tomorrow.
We offer our members from coast to coast the opportunity to advance professionally, contribute to marketing thought leadership, build strong networks and strengthen the regulatory climate for business success. Our Chartered Marketer (CM) designation means that recipients are highly qualified and up to date with best practices as reflected in the Canadian Marketing Code of Ethics and Standards.
We represent virtually all of Canada’s major industries, as well as all marketing disciplines, channels and technologies. We advocate for government advocacy and provide Canadian consumers with information to help them better understand their rights and responsibilities. For more information, visit thecma.ca.
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CONTACT: Amanda Spearing
Earnscliffe
aspearing@earnscliffe.ca
647-669-7250
KEYWORD: NORTH AMERICA CANADA
INDUSTRY KEYWORD: DIGITAL MARKETING, MARKETING COMMUNICATIONS, CONTENT MARKETING
SOURCE: Canadian Marketing Association
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PUB: 05/20/2026 11:30 a.m./DISC: 05/20/2026 11:30 a.m
http://www.businesswire.com/news/home/20260520032986/en