Fresh from his landmark HBCU immersion program with Culture Creators. Warner Music Group is accepting applications for the 2022-2023 program.
In April, the first WMG HBCU Immersion Program enrolled 32 students selected from over 150 applicants, The Source reported. Applications will be accepted in January 2023 for an interactive six-week program preparing HBCU students for a career in the music industry.
Applicants must be a college junior, senior, or graduate student currently enrolled at an accredited HBCU with a strong interest in music. During the six weeks, students must commit to three hours per week.
“As a proud HBCU graduate, I am extremely excited about the creation of WMG’s HBCU immersion program,” said Dr. Maurice StinnettWMG, Global Head of Diversity, Equity and Inclusion.
“HBCUs are filled with talent, brilliance and creativity – everything we need in the next generation of music industry leaders. I am so proud to offer this training opportunity in partnership with Culture Creators, which I know will continue to strengthen the leadership, skills and innovation of these amazing students,” added Stinnett.
Through the Culture Creators curriculum, the program aims to provide the knowledge necessary to build a pipeline of diverse and talented music professionals. Students receive comprehensive learning across five cutting-edge modules: Artists and Repertoire, Marketing, Data Science, Business Development, and Administration and Licensing. In addition, students will receive career development guidance and learn the ins and outs of the music business from WMG executives and more.
Along the way, students participate in weekly live virtual sessions, interactive learning activities, and guest speaker panels.
Upon successful completion of the program, each student can apply what they have learned in WMG’s Summer Emerging Talent Associate Program.
“The key to creating an equitable environment in which students of color can learn, grow and advance in the music business depends on the willingness of leaders and companies to provide them with access and support,” he says Jo BrownFounder of Culture Creators and Head of Strategic Partnerships at ICM Partners.
She continued, “The WMG Immersion program provided access, guidance, education and mentoring, not to mention the opportunity to intern in all areas of the business. We are proud to have been co-conspirators in the program and look forward to our next cohort of students to progress through the program.”