THAT WHAT? Yoshitsu has announced plans to open direct sales stores in Canada. The stores will be designed to meet local demand for J-Beauty.
THE DETAILS The move is expected to streamline the Japanese wholesaler’s operational processes, improve its response time to customer requests and increase brand awareness in the Canadian market.
THAT WHY? Mei Kanayama, Principal Executive Officer of Yoshitsu, commented: “Opening our direct sales stores in Canada is a transformative step for Yoshitsu. By expanding our operations into Canada, we aim to not only align with the preferences of Canadian consumers, but also refine our business model to increase profitability. We expect the stores to improve the entire customer journey – from customers’ shopping experience to our interactions with them after purchase. Our goal is to integrate Japanese craftsmanship and quality into the Canadian retail landscape.”