Solar energy is a fast growing industry. So companies have to work hard to stand out. Tron Solar did just that. In fact, the company was ranked as the best solar supplier in Illinois. Learn how they stood out from the crowd in this week’s Small Business Spotlight.
What the business is doing
Provides solar energy.
Services include solar sales, solar EPC, electrical services, canopy and restoration.
Business niche
5 star service.
Tron Solar is currently the leading solar company in Illinois.
How the business started
After a big move.
Operations Manager Landen Myers told Small Business Trends, “In 2018, our CEO moved to Chicago to develop a vision that will revolutionize what a solar company is.”
Biggest win
To be recognized as part of an exclusive club.
Says Myers, “The Clickfunnels Two Comma Club is a club for those who have earned at least $ 1 million in revenue through the use of Clickfunnels (lead generation).”
Biggest risk
Handling of the entire process in-house.
Myers explains, “Hiring required talent including electricians, engineers and plumbers. Do all of this without running into debt. Solar companies have a large upfront investment to attract customers and guide them through the solar process. This is because funds are only received after the project is completed (60 to 90 days). “
lesson learned
Spend time and resources on sales talent.
Says Myers, “It’s because we’ve put so much into creating the best businesses in the world. Our sales did not have the structure to continue growing like our business did. “
How they’d spend an additional $ 100,000
Savings.
Myers adds: “We have endured the principle of“ save when it’s good and save when it’s bad ”. This is where the extra money would go. “
Company motto
Work hard, play hard.
When the company started, the team lived in a small space. In fact, four people packed into the CEO’s basement.
Says Myers, “We ran the business from this house and conducted sales meetings, operations, and interviews. We adopt the mentality: work hard, play hard. This has created a passionate environment that thrives on this way of thinking. “
* * * * *
Image: Tron Solar