by Stacy Jackson
July 24, 2024
Auntie Tab's new cookware collection hit Target stores on Sunday and reports say the items are almost sold out.
Target's latest cookware collection, designed by Tabitha Brown, hit shelves on July 21, and the products are already selling like hotcakes.
The exciting new collection of cookware and kitchenware includes everything from air fryers and blenders to serving trays and wine accessories. Billboard reported that the products are nearly sold out. Brown took to social media to build anticipation ahead of last weekend's launch. “Family, look what the Lord has done…” she posted on X, inviting her fans to check out the collection.
In another post, she shared her excitement while holding a bowl of popcorn from the new collection, shouting, “Baby, make popcorn, because it's a celebration…”
Baby make some popcorn because there's something to celebrate at Target tomorrow 🎉🎉. My new collection is coming and yes, this popcorn bowl set is included!! pic.twitter.com/ZqTVBFyRSL
— Tabitha Brown (@IamTabithaBrown) July 20, 2024
This cookware collection is just one of many successful collaborations between Brown and Target. The retail giant has previously collaborated with her on home goods, recipes, stationery, swimwear and even a wine collection that launched on July 21.
Brown has expressed her deep gratitude for her partnership with Target. She appreciates the freedom the company gives her to be authentic. “They didn't care if I talked about God,” the social media mogul said at the time. “They didn't care as long as I was myself.” That relationship led to a groundbreaking deal that allowed Brown to create several exclusive collections across different product categories.
For the vegan foodie, collaborating with Target is a dream come true. Her first clothing collection with the brand will launch in 2022.
“Target made me feel seen and created a safe space…I was able to be myself throughout the design process,” she said. Throughout her partnership with Target, Brown has tried to bring joy and positivity to each new collection of cookware and other products. Her newest Target cookware line continues that tradition. Shop the collection here.
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