What’s Gen Z’s Favorite Car? The Most Popular Cars By Age Group

What's Gen Z's Favorite Car? The Most Popular Cars By Age Group

Gen Z loves a Japanese car.

Different generations love different cars, according to a new report from Insider, although some groups (Millennials and Boomers) have closer taste buds than you’d expect.

The Toyota Camry (2023 model starts at $26,200 while pre-owned 2014 versions are around $9,000) is a favorite of Generation Z (aged 18-24), as are two other Toyota models . Both millennials and older boomers love the Toyota RAV4, an SUV with outdoor and hybrid versions.

Generation X drives the Chevrolet Silverado. Boomers, who were split into two categories, also liked the Ford F-Series, also known as the Ford family of pickup trucks, like the F-150 LARIAT, whose 2023 model starts at over $57,000.

A report by Hagerty, a company that insures specialty cars, also found that younger people are interested in Asian cars, especially Toyotas.

“Gen-Z is the only generation calling Hagerty for insurance quotes on more Asian cars than European ones,” the company wrote in a summary of the results.

Here’s a look at the most popular cars for each generation using registration data by age group from S&P Global Mobility, a market research firm providing vehicle registration insights:

Generation Z

  • Persons between 18 and 24 years of age
  • Top car: Toyota Camry
  • Other popular models: Toyota RAV4, Toyota Corolla, Honda Civic and Chevrolet Silverado


  • People aged around 25 to 34 years
  • Top car: Toyota RAV4
  • Other popular models: Jeep Grand Cherokee, Chevrolet Silverado, and Ford F-Series

Millennial and Gen X Cuspers

  • People between 35 and 44 years
  • Top car: Chevrolet Silverado
  • Other popular models: Toyota RAV4, Ford F-Series, Ram Tesla Model Y

Gen X

  • People between 45 and 54 years
  • Top car: Chevrolet Silverado
  • Other popular models: Ford F-Series, Ram, Toyota RAV4 and Tesla Model Y.

Boomer, younger

  • People aged around 55 to 64 years
  • Top Car: Ford F-Series
  • Other popular models: Honda CR-V, Chevrolet Silverado, Toyota RAV4 and a Ram.

Boomers, elders

  • People between 65 and 74 years
  • Top car: Toyota RAV4
  • Other Popular Models: Chevrolet Equinox, Honda CR-V, Ford F-Series, Chevrolet Silverado.

silent generation

  • people over 75.
  • Top car: Chevrolet Equinox
  • Other popular models: Chevrolet Silverado, Honda CR-V, Toyota RAV4 and Ford F-Series.