In Kevin Hart‘s undeniable fashion, the actor and entrepreneur, along with Los Angeles-based plant-based meat maker Beyond Meat, aims to change the world one burger at a time.
In a single 60-minute video, Hart convinces as a comedian Spank Horton to sample a plant-based burger at a BBQ, he takes viewers on a journey down memory lane through at least four different decades. As he miraculously shifts his style to represent the 1970s, ’80s, and ’90s, Hart continues to drive his message with catchphrases and persuasion.
Through his partnership with Beyond Meat, Hart wants his audience to go beyond traditional thinking and focus on the changes that can benefit the planet, such as: B. the switch from animal to plant-based meat. According to Adweek, the campaign not only heralds National Burger Month, but also a call to action as summer barbecue season approaches.
“Eating plant-based actually fights climate change,” says Hart in the new Beyond Meat campaign.
In 2019, Hart invested in Beyond Meat and reportedly maintains a mostly plant-based diet himself, according to The Drum. It’s no surprise that Hart’s own media company, Hartbeat, wrote and produced the campaign. From bell-bottoms and disco dances to tracksuits and brick-sized cell phones, the familiar creative visuals attempted to highlight the generational shift.
“With Beyond Meat, I love that my family and I can enjoy all the foods we love – like grilled burgers in the backyard – but in a way that’s better for us without feeling like we’re sacrificing anything ‘ Hart said in a statement, per outlet. “I jumped at the opportunity to participate in this summer BBQ campaign to inspire more people to try Beyond Meat.”
For the new effort, Hart uses his passion for improving life and alignment with Beyond Meat’s mission to engage as many people as possible to focus on making a more positive impact on their health and the environment.
Harry RatfordExecutive Writer and Producer at Hartbeat Productions, said, “By combining Kevin’s genuine passion for helping people live better lives with Beyond Meat’s amazing plant-based products, we were able to create truly entertaining content that felt truly authentic feels like who Kevin is and what he believes in.”