Most people feel personally and emotionally connected to the small companies in their communities, but they underestimate how widespread small companies are on a wider level.
This emerges from a new report, which was published on Wednesday with the constant contact with digital marketing and automation platform. The report collected answers from over 8,000 people in the USA, Great Britain, Canada, Australia and New Zealand.
Only 19% of the US sustainers correctly found that 33 million small companies in the United States underestimated many respondents who underestimated the number of “millions”, the report said. In the meantime, more than two out of five Americans said that they were “destroyed” if their favorite small company is closed.
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Frank Vella, CEO of constant contact, said the numbers showed that most consumers have a “blind spot” in their awareness of the number of small companies.
Vella announced entrepreneurs in an e -mail that small companies establish a “personal” relationship with their customers. Customers not only buy a product or service, they also build a relationship.
According to the report, the most popular types of small companies worldwide were restaurants, bakeries, grocery stores, retail stores, franchise companies in local possession and companies for personal care or wellness.
“Many of us are a personal connection to our preferred local shops, but our research shows a considerable cleat of consciousness in relation to the prevalence of these business,” said Vella. “The failure to recognize small companies and their critical role in our communities and economies creates a blind spot, which makes it easy to overlook their effects.”
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In the global level, 40% of consumers stated that they attend a small company at least once a week, and over 80% agreed that small companies have a positive impact on their lives.
Customers said they had supported small companies because they enjoyed the quality of products and services, personal customer service and local effects. They also said they had bought in small companies because of the sense of community in these facilities.
Another survey published by Goldman Sachs last month showed that most small business owners in the United States (69%) are optimistic about the financial health of their business, and 78% plan to expand their company this year. Of the 1,188 companies surveyed, almost half (46%) stated that they would create new jobs this year.