Apple TV+, Apple's streaming service, which achieved 72 nominations for the Emmy Award and nine nominations from Golden Globe last year, the company reports on a billion dollars.
According to a report of the information on Thursday, Apple spent more than $ 5 billion annually, the high-quality prestige TV shows such as the mini series of the Second World War “Masters of the Air” and the hit science fiction show “Severance”. The information reported that despite Apple Apple TV+ subscribers from Apple TV+, the company lost more than 1 billion US dollars a year in streaming service.
The messages are aimed at previous reports. Last year Bloomberg found that Apple spent more than 20 billion US dollars for original content from 2019 to 2024, but only pulled 0.2% of the US TV viewers overall.
The 45 million subscribers from Apple remain behind the number of competitors. The industry leader Netflix has over 300 million subscribers, while Disney+ has almost 125 million.
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Apple also calculates less for Apple TV+ compared to competitors. An advertisement subscription for Apple TV+ costs 9.99 USD per month compared to Netflix's lowest advertising freedom of $ 17.99 per month and the lowest disco category of Disney+ of $ 15.99 per month. Apple Tucking Apple TV+ into other purchases, bundles for three free months Apple TV+ with the purchase of an Apple device and offers a free subscription for streaming service with 5.99 US dollars per month, Apple Music Student Plans.
Although a loss of 1 billion US dollars may seem significant, it hardly makes Apple's total sales. Apple TV+ falls under the service of the company, in which Apple Music, Apple Fitness, Apple News+, Apple Arcade, Apple Books and iCloud are also accommodated. The recent result of the company for the quarter ending in January shows that Apple achieved a total of $ 124.3 billion, with a total of 26.3 billion dollars. For the entire year of 2024, the services showed sales of 96 billion US dollars.
Since the start in November 2019, Apple shows have been characterized for their first -class production and casts with stars. For example, “The Morning Show” Reese Witherspoon and Jennifer Aniston showed, and “Oprah's Book Club” played Oprah Winfrey as the host.
The approach has led to a critical recognition, with the show “Ted Lasso” as a total of 11 Emmy Awards and the film “Coda” the first to take home from a streaming service to take an Oscar home for the best picture in 2022. Apple has built up an extensive library with content, over 80 original films and 120 original shows, including comedy comedy shows, and comedy shows “Mythic Quests” and Action-Packed Movies “Like” Mythic Quests “and” Mythic Quests “and” Mythic Quests “.
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Tim Cook, CEO from Apple, said in January in a call after receiving that the streaming service had received more than 2,500 price nominations and 538 victories since the beginning.
At the time of writing, Apple is the most valuable company in the world with a market capitalization of over 3.2 trillion dollars.