A new survey by the Global Tutoring Network SuperProf shows that gen Z-work seekers converge the employment landscape with a strong focus on work culture, flexibility and digital application applications.
The survey carried out in May 2025 with 103 US survey between the ages of 18 and 28 showed that almost 40% of the Gen-Zers identified a toxic work environment as their top deal breaker if they consider a job. This figure is exaggerated concerns about a low content or the lack of financial transparency (27%) and inflexible hours.
According to Mina Ozdemir from SuperProf PR, the approach of gen z is not limited to remuneration. “You want work that match your values, let them grow and not burn out. If the mood is switched off, you are on the way,” said Ozdemir.
A good work environment (29%) and flexible hours (28%) were listed as the most valued jobs, while more traditional incentives such as employee discounts were lower.
The behavior of gene application applications also reflects the changing standards. The majority (62%) stated that it prefers to apply online, and LinkedIn was the most frequently used platforms. 17% now use TikTok and 11% Instagram to find opportunities. A smaller group, 8%, reported that they would consider using a career coach via Superprof to support their job search.
When asked how they felt about the process, 35% said that they were “stressed”, while 29% said they were “just going”. A majority of the respondents (52%) already stated that a summer job or an internship had already been secured, while 29% would have looked.
Laura Mcintyre, career trainer from Superprof, found that the employment decisions of gen z often reflect personal limits and long-term career goals. “Although it may be your first experience and a way to get your foot into the door – every door – it is important to take your personal limits into account,” she said.
Other important results of the survey are:
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27% of the job seekers of Gen Z are optimistic about their future employment, while 23% are pessimistic.
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Only 24% believe that social media offers a realistic view of working life compared to 48% that do not.
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In addition to the job search, 32% listed financial competence as the most important ability they want to develop this summer.
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