Pioneering Black-Owned Baby Brand With Inclusive Baby Images Inks First Partnership With Buy Buy Baby

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Tinky Poo, buybuybaby.com, diapers, baby, babies

by Atiya Jordan

Since its founding in 2022, New Jersey-based TinkyPoo has been on a mission to promote environmental and cultural awareness from the earliest stages of baby development.

TinkyPoo, the world's first eco-friendly diaper brand with inclusive baby images, has announced its first retail partnership with the reinvented Buybuy Baby.

Founded by Nadiyah Spencer, this groundbreaking baby brand enters 2024 with products now expanding to buybuyBaby.com and all 12 buybuy Baby stores on the East Coast. For Spencer, who has 20 years of retail manufacturing experience developing diapers and baby wipes, the exciting news is just the beginning.

“I wanted a brand that celebrates our babies from the very first moment and shows them how beautiful and lovely they are. We’re thrilled to now be in the only largest baby store in the country and we’re just getting started!”

Since its founding in 2022, New Jersey-based TinkyPoo has been committed to promoting environmental and cultural awareness from the earliest stages of baby development. When developing the line of high quality, healthy, plant-based wipes and products, your baby's comfort and protection is at the forefront.

TinkyPoo diapers are made from 100% organic cotton and feature a double leak barrier and an antibacterial layer. The diapers are also innovative because they are leakproof for up to 12 hours.

Source: TinkyPoos Bundle / Photo by First and Last PR

Precious little ones, from newborn to size 4, can experience diversity and inclusion when they dress in TinkyPoo. The diapers come alive with depictions of cultural heritage and images of babies of many races and ethnicities. From tribal or Kente lettering to a Pan-African flag, black power fists and stars with red fists, TinkyPoo supports babies from head to bottom.

Source: TinkyPoo's including diapers / Photo by First and Last PR

Single pack TinkyPoo diapers are available for $13.99. Packages include: Be The Powers ($13.99) – 1 pack of TinkyPoo diapers; Space Traveler ($13.99) – 1 pack of TinkyPoo diapers; Tribals ($13.99) – 1 pack of TinkyPoo diapers; Baby Wipes: ($19.99) 80 count – 4 packs of TinkyPoo wipes.

The company's website states, “Learn (and trust) what you put on your baby.” TinkyPoo diapers and baby wipes will be found on shelves in several locations: Amherst, NY; Braintree, MA; Bridgewater, NJ; Downtown Christiana, DE; Paramus, N.J.; Rockville, MD; Scarsdale, NY; Springfield, VA; West Hartford, CT; Woodbridge Township, NJ.

Congratulations to Spencer and her continued work to highlight representation, inclusivity, and sustainability! This proud Jersey girl is also a wife, mother, Spelman College graduate, and co-founder of Buton Body, a fragrance collection for active bodies. Her fashion career started in the renowned GAP training program, where she was equipped with the resources and knowledge to work in all key areas, from concept to consumer. In 2014, Spencer founded her boutique fashion consultancy, Bradshaw Consulting Group, where she draws on sourcing and production expertise.