7 Landing Page Best Practices to Get More Clients in 2022

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7 Landing Page Best Practices to Get More Clients in 2022

Landing pages are an essential part of online marketing for businesses. It’s the first thing potential customers see when they click on ads or links to search engine results. The primary purpose of landing pages is to convert visitors into customers, whether it’s a business selling products, offering services, or generating leads. It’s what convinces visitors to stay or leave.

Creating well-designed, optimized landing pages can increase conversion rates. This article shares seven landing page best practices to attract more customers.

7 Landing Page Best Practices to Get More Customers

Several factors make landing pages effective, including design, copy, and bid. These best practices help design and optimize landing pages to help businesses achieve their goals.

Set a clear and specific goal

When creating landing pages, it’s important to set specific goals. Perhaps the most common goal is to convert visitors into paying customers who stay and become brand ambassadors.

Keep in mind that goals can change based on what needs to be accomplished at different stages of the business cycle. For example, in the early stages of the deal, it may be important to increase brand awareness, promote the flagship product, drive traffic to the website, or generate new leads.

When setting goals for landing pages, it’s important to follow the principles of SMART goals, which stand for Specific, Measurable, Achievable, Relevant, and Time-bound. It’s easier to measure and track when a goal is specific.

Goals should also be achievable, not abstract aspirations or lofty ambitions. Landing page goals need to be relevant to what businesses are trying to achieve. And finally, a goal should have a set time frame for completion.

Here are some examples of clear and specific goals when creating a landing page:

– Generate 10,000 high-quality leads per month for three months.

– Website traffic increased by 50% for the month of April.

– Get 3,000 people to sign up for course membership in two months.

– Increase product sales by 40% by using landing page as a sales funnel.

– Get 30% of website visitors who clicked on the ad to buy the advertised product.

Focus on the target audience

Effective landing pages must be designed with the target audience in mind. Businesses can create landing pages that increasingly convert browsers into buyers by segmenting the audience and addressing their specific needs and desires.

One way to determine the target audience is to conduct market research. This may include examining the current customer base, interviewing potential customers, or looking at industry trends.

Once there is a good understanding of the target audience, companies can design landing pages around pain points. They should provide workable solutions to customers’ problems.

Headings should be targeted to the audience just like the rest of the content. The use of different media types such as videos or infographics also appeals to the target group.

Optimize website performance

When it comes to online marketing, landing pages are the currency. After all, potential customers are directed there. Landing pages must therefore effectively persuade visitors to take a closer look at the offer and take the desired action.

It’s not enough to make websites visually appealing and easy to navigate. Websites also need to be optimized to create positive user experiences. Many factors affect how well a landing page performs. But two of the most important factors are how fast pages load and how responsive they are across different devices.

Slow page load speed can negatively impact landing page performance. This is because it is a significant deterrent to potential customers and can cause them to abandon the page before it has even fully loaded. One of the best ways to speed up landing pages is to reduce the size of images.

Additionally, when landing pages aren’t responsive to mobile devices, businesses are likely to lose potential customers who are browsing from their smartphones or tablets.

Make copies simple and easy to understand

When writing landing page copy, it’s important to keep it simple and easy to understand. Visitors should be able to read through it quickly and get information immediately.

This allows businesses to improve their copywriting skills and create content that resonates with their target audience.

– Use the AIDA technique (Attention, Interest, Desire, Action). When used in writing, it is a framework to grab the reader’s attention, hold their interest, inspire desire, and prompt action. It can be used on landing pages to create compelling copy that encourages people to sign up for an email list or buy products.

– Use storytelling. Stories that resonate with the target audience are more likely to persuade them to take action.

– Write as others speak. Copywriting is all about getting the message across to clients. Short, concise sentences with simple words connect businesses more personally with customers, which leads to more conversions.

– Use active voice. This makes the writing more engaging and helps focus the customer’s attention.

Grow My Ads has an excellent example of a landing page with a clear message enhanced by the addition of elements like simple images, bullet points, and a call to action. Another great example is Full Harvest’s site.

Strategically position CTA buttons

Calls-to-actions (CTAs) should tell website visitors what companies expect from them and they should be consistent with advertising. For example, if an ad promises a free trial, the landing page should include a call-to-action that offers a free trial.

CTA placement is crucial for landing pages and needs to be placed in places where they are most likely to be clicked.

Long landing pages benefit when CTAs are placed at the top, or above the fold, so visitors don’t have to scroll down to find them. Conversely, shorter pages benefit from CTAs at the bottom so visitors don’t forget them.

A good example is Leadhackrs. Multiple CTAs are strategically placed on a real estate company’s landing page.

Let other people review the business

Landing pages with strong testimonial presence convert better. Testimonials add social proof to landing pages and help visitors feel more confident about their decision to buy or support your brand. When people see that others have had success with your product, they’re more likely to convert.

TimeDoctor does this exceptionally well for its employee monitoring software landing page. They contain testimonials from individuals, teams, and companies who use their software. The testimonials give website visitors a sense of what the product is like and whether or not it’s worth their time and money.

If businesses want to increase landing page conversion rates, they can include many testimonials from happy customers. This will help convince visitors to take the next step and will help build trust and credibility for the brand.

Make A/B testing a habit

One way to test the effectiveness of a landing page is to implement A/B testing to find and use the best performing landing page version.

Test different headlines, images, offers, and sales pitches to see which convert best. This can help increase conversion rates because businesses can identify the elements of the page that are most appealing to visitors and make adjustments accordingly.

The central theses

By following the seven best practices discussed in this article, businesses can start building and optimizing landing pages to attract more customers. First of all, companies must have specific goals. Then companies need to ensure that the copy is easy to understand and relevant to what is being offered.

Landing pages should be simple and easy to navigate, with clear CTAs that take visitors to the next step in their buying journey. Businesses should also test different versions via A/B testing to see which works best. By following these tips, businesses can create landing pages that attract more customers and increase sales and profits.